Custom software & AI automation · St. Augustine & Jacksonville, FL
We build what
your business
needs.
Custom software and AI automation for businesses stuck with tools that are too expensive, too rigid, or a bad fit for how they actually work. Built around your operation—not someone else's template.
(904) 297-5894·Serving St. Augustine, Jacksonville & Northeast Florida
Services
What we build.
Custom Software Development
Web applications, internal tools, client portals, and SaaS products built from scratch. For businesses that have outgrown spreadsheets, workarounds, and generic software.
When nothing off the shelf fits, we build it.Process Automation
Workflow automation that eliminates repetitive manual tasks: data entry, follow-ups, report generation, system updates. All without changing how your business operates.
Remove the manual work. Keep the business logic.Website Design
Websites built to be found by Google and AI.
AI Agents
For tasks that need judgment, not just rules.
AI Readiness & Consulting
Know what you can automate before you build anything.
Data Assessment & Cleansing
AI is only as good as the data you feed it.
Maintenance & Monitoring
Keep what you've built running.
Outreach Engine
Done-for-you cold email that finds prospects, verifies them, and handles every reply.
Free AI visibility report
Does ChatGPT recommend your business?
We'll ask ChatGPT, Claude, Perplexity and Google the searches your customers use, and show you who gets named instead of you and what to fix. Free, in your inbox within one business day.
Selected work
Production-grade software, built.
Production systems live at firms managing more than $1.5B in capital.
TidalCap
White-label LP/GP investor portal for a private equity firm. Three user tiers: LP self-service, account rep tools, and full admin oversight, with institutional-grade performance metrics, a complete document library, and row-level security enforced at the database layer.
$300M AUM (PE assets only) · 20+ funds · 400 LPs · Live
Expand buildDropzone
Web portal for investment firms that ingests clearing-firm trade and expense files, calculates rep commissions across multiple branches, and produces payroll and reconciliation reports. Includes full audit logging, duplicate detection, a live month-end checklist, and branch expense management.
5 firms · $1.5B AUM · Live
Expand buildGambletron
Sports research and analytics platform. A scheduled engine collects and normalizes stats, weather, and sportsbook data every morning, scores every game through a deterministic model kept physically separate from the dashboard, and locks recommendations at first pitch. The browser dashboard handles price comparison, expected value, arbitrage detection, and line-movement monitoring.
64.3% win rate · 229+ MLB games · Handed off
Expand buildPickleball Deal Room
Two-sided sponsorship marketplace connecting professional pickleball athletes and brands directly. Covers discovery, offers, counteroffer negotiation, contracts, content review, brand payment via Stripe Checkout, and athlete payout via Stripe Connect, with a defined deal state machine, immutable event timeline, and row-level security across athlete, brand, and admin portals.
30 athletes · Built in one month · Live
Expand buildAI SEO Agent
An agent that checks what ChatGPT, Perplexity, Claude and Google's AI answers say about a business every week, reads the site's own Google Search Console data, and works out why the business is missing from the answer. It rewrites page headlines and descriptions and puts those changes live itself, writes new pages for a person to approve, and emails a weekly report of what changed and what needs a human.
4 AI engines tracked · Google Search Console · Live
Expand buildBudget Bot
An agent we built for ourselves, for the problem every founder has: business and personal money that never stayed separate. It reads connected bank, card and business accounts, separates real spending from transfers, owner draws and loan payments, and messages twice a week only when a budget is over or heading that way. Between messages it answers questions about spending, builds reports on request, flags subscriptions that were cancelled and came back, and changes to how it works can be asked for from a phone, taking effect once a person approves them.
Internal build · One deployment per person · Live
Expand buildClient results
What gets built, gets used.
“We hired BlueSail AI to help us turn a pretty manual sports research process into an actual software platform.
Before working with Elias, we were pulling information from a bunch of different sources, comparing odds and stats, running our own calculations, and then trying to piece everything together We had a methodology that worked for us, but turning that into actual software was a much bigger project.…
One of the things that impressed me most was how quickly Elias understood what we were trying to accomplish. He was able to take our research process and turn it into actual algorithms, scoring logic, automated workflows, and analytics.
This definitely wasn't just a website with a few APIs connected to it. He built the systems that collect and organize the data, the custom logic behind our models, and the analytics we use to actually evaluate the results.
The platform now handles things like matchup scoring, expected value calculations, no-vig odds, sportsbook comparisons, line movement, bankroll and performance analytics, automated grading, historical results, and a lot of the research that we used to do manually.
There are also automated processes running behind the scenes that keep pulling in and checking new information, which means we aren't spending all day going through different websites and updating things ourselves.
We originally started the project around MLB, but it has grown quite a bit since then. We're now working with NFL and NCAA football as well, and the system was built in a way where we can keep adding new sports, data sources, analytics, and models over time.
The project also ended up being more complicated technically than we probably realized at the beginning. Different data providers use different formats, information doesn't always update at the same time, and there are a lot of random edge cases that come up. Elias was good at working through those issues and building checks around the data instead of just assuming everything would work perfectly.
From a business standpoint, the platform has replaced several tools we were paying for (over $1,000/mo) and saves us hours of manual research. More importantly, we now have our own system that is built around the way we actually work instead of trying to force our process into a bunch of different software products.
I think Elias's biggest strength is his ability to take a complicated idea and figure out how to actually build it. He understands AI and automation, but he also has a strong understanding of algorithms, data, analytics, APIs, and custom software development.
I would recommend BlueSail AI to anyone that has a complicated process, a lot of data, or a proprietary way of doing something and needs someone who can understand it and turn it into a real working product.”
“BlueSail AI has been fantastic to work with. They've built several custom AI products for my business that have been incredibly useful and have already saved me a significant amount of time. Eli is extremely responsive, knowledgeable, professional, and easy to work with. He takes the time to understand what we're trying to accomplish and then builds solutions around the actual needs of the business The tools they've created have helped us automate time-consuming work, improve efficiency, and hopefully generate meaningful additional revenue as we continue using them. I highly recommend Eli and BlueSail AI to any business looking to put AI to practical use.…
“Eli is fantastic to work with. He helped us with our client portal that has helped out our firm tremendously. I would recommend Eli and his company for any firm.”
“They built a smart form that lets clients input their info, then automatically turns it into a custom proposal, pricing and all. What used to take hours is now done in seconds.”
“Elias set me up with a full system to schedule lessons and handle payments for my swim coaching business. Now I just get notified when I have a lesson and when someone pays. No more missed emails, back-and-forth, or scheduling headaches.”
How it works
Simple process, serious output.
Scope
We map your current workflow, identify the highest-value opportunity, and scope a clear solution. No commitment until you've seen the plan.
Design & Demo
We architect the solution, map out the data flows, and present a clear technical plan. You know exactly what you're getting before anything is built.
Build & Deploy
Full build, integration with your existing tools, and hands-on onboarding with your team. We don't hand off documentation. We hand off a running system.
Monitor & Improve
Ongoing support, performance tuning, and proactive improvements as your operation scales. Most clients stay on retainer.
Our service ecosystem
Before starting BlueSail AI, Elias spent a decade inside enterprise data and software companies, learning how businesses actually move information, where their processes break down, and why generic tools so often fail to match the way a team really works.
Most agencies come from software development. They understand technology but not operations. BlueSail comes from the opposite direction, starting with how your business works, then building the software that fits it.
One studio. You work directly with the person building your software. No account managers, no handoffs, no ticket queues.
Ready to build?
Tell us what you're trying to fix. We'll scope it, price it, and show you what a solution looks like, before any commitment.