Case studies
Deeper writeups on the custom platforms BlueSail has built: what broke, what replaced it, and how the system was designed around the workflow.
AI agent, internal build
An agent for founders tracking expenses across business and personal accounts. Built for ourselves: it separates real spending from transfers, owner draws and loan payments, and messages twice a week when a budget is over or heading that way.
AI search visibility agent
An agent that checks what ChatGPT, Perplexity, Claude and Google AI Overviews say every week, reads Google Search Console, diagnoses why a business is missing, and fixes its own website. Built for BlueSail first.
B2B outreach automation
A fully automated B2B cold-outreach pipeline: Apollo-sourced prospects, verified emails, a personalized four-email sequence from your own mailbox, automated reply handling, and a live pipeline dashboard. Deliverability guarantees — RFC 8058 one-click unsubscribe, fail-closed personalization, no double-send, no tracking artefacts — built in, not bolted on.
Investor operations portal
A role-aware investment operations platform with investor, representative, and administrator experiences over one fund, series, holdings, ownership, document, and reporting model.
Commission reporting platform
A custom commission calculation and payroll reporting platform that replaced an aging legacy desktop portal — avoiding the $4,500/month commercial alternative — for a wealth management firm.
Sports analytics platform
A sports research and decision-support platform that grew from an automated MLB research engine into a broader analytics, odds, tracking, and reporting product.
Two-sided marketplace
A sponsorship marketplace for professional pickleball athletes and brands, with discovery, offers, negotiation, contracts, content review, Stripe payments, and payouts.
BlueSail builds custom software around the way your business actually works.
